Duration:
7 months (July 2022-February 2023)
7 months (July 2022-February 2023)
Team:
2 Project Managers, 2 Account Managers, 2 UX Directors, 2 Art Directors, 2 UX Directors, 2 Editors, 1 Animation Studio
2 Project Managers, 2 Account Managers, 2 UX Directors, 2 Art Directors, 2 UX Directors, 2 Editors, 1 Animation Studio
Tools:
Veeva Interactive, After Effects, InDesign, Illustrator, Photoshop,
Microsoft Office
Veeva Interactive, After Effects, InDesign, Illustrator, Photoshop,
Microsoft Office
Areas of Focus:
Motion Design, UX Design, Interaction Design, Usability Testing
Motion Design, UX Design, Interaction Design, Usability Testing
Problem
AstraZeneca and Merck wanted to create a video showing their approach to metastatic pancreatic cancer with LYNPARZA that would be interactive for healthcare professionals (HCPs).
AstraZeneca and Merck wanted to create a video showing their approach to metastatic pancreatic cancer with LYNPARZA that would be interactive for healthcare professionals (HCPs).
My Impact
The team and I decided to use Veeva Interactive (Wirewax) to make the video interactive and give the video "chapters" for each topic that the user can click on and view at their leisure. I was one of two people trained within OHG to use Wirewax, and I soon took the lead throughout this project. I was responsible for motion and interaction design, making the video interactive on Wirewax, and hand-off to the developers.
The team and I decided to use Veeva Interactive (Wirewax) to make the video interactive and give the video "chapters" for each topic that the user can click on and view at their leisure. I was one of two people trained within OHG to use Wirewax, and I soon took the lead throughout this project. I was responsible for motion and interaction design, making the video interactive on Wirewax, and hand-off to the developers.
This is the storyboard that was being created and routed among the team. I was responsible along with the art directors, copywriters to make sure that the storyboard was properly showing what was happening in the interactive experience and up-to-date.
This screen is the initial menu shown after a brief introduction. I was responsible,
along with the art team, for designing and updating this menu throughout the piece.
along with the art team, for designing and updating this menu throughout the piece.
Above is the main menu that appears after the first few minutes that the user can click upon and select which "chapters" they want to go to. Below is the final design for the menu that "pulls out" when the menu is clicked.
Want to see more? The full experience is here.
Credits:
Art Direction: Rocky Reed, Tim Panicucci
UX: Brittany Ekdahl, Arek Zarycki
Account Services: Samantha Harris, Tim Durishin
Editorial: Jason Haque, Edward McLane-Haraz
Animation and Voiceover: Alice Blue
Company: AstraZeneca and Merck